“Using a ketchup sachet, we demonstrated the horrific nature of living in a land mine affected country and how much a part of everyday life that horror is. The idea is simple: as you tear open the sachet you also rip through the child’s leg and the ketchup inside pours out like blood.”
One of my co-workers was eating this tonight at work and, yeah, sure, it’s healthy and that’s great and all, but look at the packaging! She ended up giving it to me because I was gushing over the design of it all. Upon further research, I find out the packaging was designed by Moxie Sozo, a design firm I am absolutely in love with who have done some of my favorite packaging designs that I’ve been saving on my computer for the past few years. More designs by them to come!